Why I’d Rather You Train at 70% Than Burn Out at 100%

By Coach Brad

Every January — and honestly, every Monday — I see it happen.

Someone walks in determined to go all in.

New routine.
Extra workouts.
Clean eating overhaul.
No days off.

And I get it. That energy feels good. It feels productive. It feels like momentum.

But here’s the honest truth:

I’d rather you train at 70% consistently…
than burn out at 100% and disappear in six weeks.

The 100% Trap

When people go all in, what they usually mean is:

• “I’m going to work out 6 days a week.”

• “I’m cutting everything out.”

• “No excuses this time.”

• “I’m pushing hard every session.”

And for a few weeks? It works.

You feel motivated. You sweat more. You’re sore. You feel accomplished.

But then life does what life does.

Work gets busy.
Sleep dips.
Energy drops.
Something small hurts.

And suddenly that 100% plan feels impossible to maintain.

That’s when people think they “fell off.”

But really? The plan was just too aggressive to begin with.

Why 70% Wins Long-Term

When I say 70%, I don’t mean half-effort.

I mean:

• Showing up consistently

• Leaving a little in the tank

• Training with good form

• Recovering properly

• Not needing a week off every month

Training at 70% lets your body adapt instead of constantly playing catch-up.

It allows you to:

• Recover between sessions

• Stay consistent through busy seasons

• Avoid nagging injuries

• Actually enjoy training

And enjoyment matters more than people think.

The Quiet Power of “Good Enough”

There’s something powerful about finishing a workout and thinking:

“That felt solid.”

Not destroyed.
Not wrecked.
Not crawling to your car.

Just solid.

When workouts feel manageable, you don’t dread them.
When you don’t dread them, you show up.
When you show up, you improve.

That’s the real formula.

Intensity Has a Place — Just Not Every Day

There are times to push.

But progress isn’t built on constant max effort.
It’s built on controlled, repeatable effort.

Most people don’t plateau because they aren’t working hard enough.

They plateau because they:

• Push too hard

• Recover poorly

• Get inconsistent

• Then have to start over

That cycle is exhausting.

Sustainable > Spectacular

I’ve coached for a long time now.

The clients who succeed aren’t the ones who go hardest in month one.

They’re the ones who:

• Show up when they don’t feel like it

• Adjust when life shifts

• Train smart instead of chasing intensity

• Understand that consistency beats drama

They’re not flashy.

They’re steady.

And steady always wins.

If You’re Tired of Starting Over…

You don’t need to go harder.

You probably need to dial it back slightly and make it repeatable.

Train in a way that fits your life — not the other way around.

If you want help finding that balance, we can take a look together.

👉 Book a free workout, and we’ll build something that feels strong — and sustainable.

Because fitness isn’t about proving something.

It’s about building something you can keep.